An automobile race that climbs up Land’s End Road on the Grand Mesa. When the race began in 1941, drivers started at the Anderson Ranch and worked their way up to the shelter house. Early participants included Louie Unser (brother of famous racers Al and Bobby Unser), who had won the Pikes Peak Race. Al Rogers, four-time winner of the Pike Peak Hill Climb, was also a frequent racer at Land's End. The race was organized by the Grand Junction Chamber of Commerce. In 1953, the event was broadcast on the radio by KEXO and announced by Bob Collins.
