Often appearance is a controversial issue with regard to the cliché: don’t judge a book by its cover. Perception and memory were examined in a survey of perception of a woman dressed casually or professionally regarding appearance. There was significant difference in the perception of a photo of a person professionally dressed and a person casually dressed. The person in the photo that was professionally dressed was perceived to be more timely, successful, conscientious, emotionally stable and older than the person in the photo that was casually dressed. Our research shows that there is an effect on how people perceive you based on your appearance. The findings also suggest that females remember more details from the photo they were shown in contrast with how many details males remembered.
