Reford Theobold, who would go on to become mayor of Grand Junction, talks about his family’s arrival in Loma and their ownership of the Loma General Store. He recalls his career in radio and television, beginning as a broadcaster on KEXO AM and ending as a TV sports anchor for KJCT at the time of the interview. He remembers jokes that he would tell on air that poked fun at his hometown of Loma. He also describes a line of t-shirts that he made and sold with jokes about Loma, including, “Loma Institute of Technology : If you want a good education, get LIT,” “Loma Country Club,” “Loma International Airport,” “Ski Loma,” and “Loma Yacht Club.” The interview was conducted by the Mesa County Oral History Project, a collaboration of Mesa County Libraries and the Museums of Western Colorado.
